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Many forms of opposing involve brute force and often are ineffective. When your opponent has so much strength in comparison, you can't win head on. Ancient martial art of judo is about using opponent's strength against them. While powerful corporations and media use catchy slogans and powerful imagery to practically brainwash the public to their agenda, Adbusters is busy turning these things around on them.
History
How they turn it around. Spoof ads. Buy Nothing Day and TV Turnoff Week (examples of media refusal to open public airwaves. Link to rejection letters.
Perhaps bring full circle with judo analogy.
http://unbrandamerica.org/nyt/ |
